Essentials of Marketing Research | 
| Autoren: William G. Zikmund, Barry J. Babin
Urheber: William G. Zikmund, Barry J. Babin
Verleger: Cengage Learning Services
Kaufen Neu: EUR 55,27
Neu (13) Gebraucht (3) ab EUR 50,00
Bewertung:  1 Rezensionen
Medium: Taschenbuch
Ausgabe: 3rd ed.
Seiten: 432
Versandgewicht: 1.9
Maße (innen): 10.7 x 8.3 x 0.7
ISBN: 0324548273
EAN: 9780324548273
Publikation: Dezember 8, 2006
Verfügbarkeit: Versandfertig in 1 - 2 Werktagen
Versand: Internationaler Versand möglich
Zustand: Neu und Billig !!! Neuware direkt aus Grossbritannien nur in 5-8 Arbeitstagen.
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| Kundenrezensionen:
Highly Recommended for Business & Marketing Students September 6, 1999
This first edition of Essentials of Marketing Research is written by Professor William G. Zikmund of Oklahoma State University, author of the best-selling Exploring Marketing Research (now in seventh edition) and Business Research Methods (now in sixth edition).Shorter than Exploring Marketing Research, it nevertheless presents a lively picture of contemporary marketing research. Its emphasis on practical applications gives business and marketing students a basic understanding of the scope of marketing research. The result is not a dry, technical and analytical treatment of advanced data analysis or statistical techniques but an accurate presentation of the "big picture" of marketing research as a dynamic, creative and enjoyable pursuit.
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