McDonald's: Behind the Arches | 
| Autor: John F. Love
Urheber: John F. Love
Verleger: Bantam Dell
Kaufen Neu: EUR 6,00
Neu (19) Gebraucht (8) ab EUR 6,00
Bewertung:  8 Rezensionen
Verkaufsrang: 51733
Medium: Taschenbuch
Ausgabe: Rev.
Seiten: 496
Versandgewicht: 1.1
Maße (innen): 8.9 x 6 x 1.2
ISBN: 0553347594
Dewey Dezimalzahl: 338.7616479573
EAN: 9780553347593
Publikation: August 1995
Verfügbarkeit: Versandfertig in 1 - 2 Werktagen
Versand: Internationaler Versand möglich
Zustand: Like new title, may have small marking on bottom edge (remainder mark) - Ships from Canada by Air Mail - Delivery within 10 business days - Customer Service only in English.
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| Kundenrezensionen: Gelesen 3 mehr Rezensionen...
A Must Read März 29, 2000
2 aus 2 fanden die folgende Rezension hilfreich
This is an excellant case study of one of the most successful businesses in the world. Very interesting and a must read for any serious businessman.
 Very informative März 20, 2000
david andrus (West Des Moines, Iowa)
2 aus 2 fanden die folgende Rezension hilfreich
Any student of management would find this book very helpful and a wonderful learning tool. The book details the rise of the McDonald's corporation from it's humble beginnings to the international corporation that we see in some form everyday. The book reviews all of the major players in the corporation, their management philosophies, their strengths, their weaknesses, why they succeeded and where they occasionally failed. A "must read".
You deserve a break today! März 7, 2000
PizzaKiker (Michigan)
1 aus 1 fanden die folgende Rezension hilfreich
A very interesting review of the history of the McDonalds and especially Ray Kroc. If you are in building stage of your business, this is a must read. You will find out that the problems you are experiencing daily are minimal to what Kroc went thru. He deserved a break today!
Great book! Januar 16, 2000
Jack Reynolds (Irvine, California)
1 aus 1 fanden die folgende Rezension hilfreich
Story telling at its best. I couldn't put it down. Miller was given access to inside information about the company far beyond anything I have read anywhere else.
McDonalds - How it all started Dezember 7, 1999
jakeperry@aol.com (Louisville, Kentucky)
1 aus 1 fanden die folgende Rezension hilfreich
This book will tell you everything and any thing that you want to know about McDonalds. It starts at the very beginning, with the McDonald brothers in San Bernardino, CA and Ray Kroc, the shake machine salesman. Eventually Ray starts selling franchisees in the Chicago area and the rest is history. The book was compiled through countless interviews with people working within the McDonalds Corporation, so it's not an outsiders view.. but actual stories, quotes, and experiences of real employees. This is a great read of how a person with a dream and lots of determination can make it big. If you're interested in McDonalds, and how they got to be the largest restaurant chain in the world... then you'll like this book.
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